What’s different about us? Well, we are grain free, and we are paleo friendly. Every single ingredient in our bar is a REAL FOOD. We have no funky binders or preservatives or fillers of any kind. We are not just a bunch of healthy bird seed stuck together, and we’re also not a glorified candy bar. But at the end of the day, what really makes people love our bars is that THEY TASTE THAT GOOD. I think it’s because I didn’t set out to “make a bar.” I set out to make a delicious treat that was 100 percent healthy.